Procurement

AI SPY WITH MY LITTLE AI Paul Harrison, Creative Innovation Manager, THG Studios

AI spy with my little AI

AI in creative production is reshaping brand engagement. By blending AI efficiency with traditional creativity, brands can enhance authenticity, trust, and deliver personalised, impactful experiences.

IKEA’s DesignOps revolution

IKEA Retail’s (Ingka Group) Karolina Boremalm and her digital experience design team have introduced an all-encompassing DesignOps strategy to the company, with a design system at its centre. Here, Digital Bulletin speaks to a number of key stakeholders.

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