
Five golden rules of marketing automation
Act-On Software’s Katie Jameson on why marketing automation requires planning and consideration

Act-On Software’s Katie Jameson on why marketing automation requires planning and consideration

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The media industry has altered dramatically, and fast. In a fully converged world populated by connected media devices limited in number only by individuals’ capacity to own them, the opportunity – and the threat – is enormous for media companies throughout the supply chain.

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Digital Bulletin speaks to key platers from one of the world’s most innovative design centres.

Act-On Software’s Katie Jameson on why marketing automation requires planning and consideration