John Sullivan, VP at IBM Global Business Services UKI, discusses how businesses can move beyond GenAI proof of concepts, overcoming challenges like data quality, operating models, and reuse to scale enterprise-wide adoption.
John Sullivan, IBM iX EMEA Managing Partner explores how generative AI can revolutionise marketing while safeguarding brand trust and reputation.
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John Sullivan, VP at IBM Global Business Services UKI, discusses how businesses can move beyond GenAI proof of concepts, overcoming challenges like data quality, operating models, and reuse to scale enterprise-wide adoption.
John Sullivan, IBM iX EMEA Managing Partner explores how generative AI can revolutionise marketing while safeguarding brand trust and reputation.
