
Why data should sit at the centre of creativity – not the sidelines
Genevieve Brown of WPP Media explores how bringing data into the creative process early can inspire original ideas, strengthen storytelling and deliver more relevant campaigns.

Genevieve Brown of WPP Media explores how bringing data into the creative process early can inspire original ideas, strengthen storytelling and deliver more relevant campaigns.

The team at North Caspian Operating Company takes us behind the scenes of its new innovative initiatives.

Chief Data Architect & Global Head of Engineering Harveer Singh speaks to Digital Bulletin.

VMware’s Sanjay Poonen explains how the fast-growing cloud software firm is shooting for the stars

Sustainable transformation needs to be at the top of the agenda of every leading figure in enterprise and government

The cloud makes real-time intelligence available to decision makers on demand, enabling resilient and sustainable growth even in uncertain times.

John Vickery, Principal Technology Architect for BT, gives us its top 5G predictions for 2020

This month Ben, Rom and James discuss Qualcomm’s entry into the autonomous vehicles space before looking back on our Spark44 case study. The panel also hears from Tableau’s Andy Cotgreave, who offers his insights into building a more data-literate workforce.

An undisputed leader in the global payments space, Western Union is driving a company-wide technology transformation, underpinned by migrating its infrastructure from on-prem to the cloud. Harveer Singh, Chief Data Architect & Global Head of Engineering, reveals how the initiative will give the organisation the speed and agility it needs to continue to thrive in the digital age.

Genevieve Brown of WPP Media explores how bringing data into the creative process early can inspire original ideas, strengthen storytelling and deliver more relevant campaigns.